Turn Podcast Guests Into Qualified Sales Opportunities
Our end-to-end B2B podcast solution helps you connect with ideal prospects, build valuable relationships, and convert listeners into qualified pipeline—all while creating compelling content that positions you as an industry leader.
Schedule a Strategy CallWHY IT WORKS
Traditional outreach gets ignored. Podcast guest invitations get opened, creating a direct path to meaningful conversations with your ideal customers.
80% Higher Response Rates
Podcast guest invitations achieve 80% higher response rates than traditional sales outreach, giving you direct access to decision makers.
Pre-Qualified Leads
Every guest completes a qualification form, ensuring you only spend time with prospects who match your ideal customer profile.
3x Higher Conversion Rate
Spending an hour in deep conversation creates trust and rapport that leads to 3x higher conversion rates compared to traditional sales methods.
Zero Wasted Time
All qualified leads enter your pipeline—even those who don't record. Every conversation becomes an opportunity, maximizing your ROI.
OUR PROCESS
We handle every aspect of the podcast creation process, from strategy to production, allowing you to focus on building relationships with qualified prospects.
We begin with our Content Strategy Workshop ($2,000, fully refundable) to define your target audience, develop your podcast format, create your guest acquisition strategy, and establish your measurement framework.
We create your podcast branding, configure your equipment and software, optimize your recording environment, and produce your first episodes to establish your foundation for success.
Our team develops prospect lists based on your ideal customer profile, manages outreach campaigns, runs the qualification process, handles scheduling, and tracks how prospects move through your pipeline.
We manage professional recording sessions, handle all editing and post-production, optimize content for SEO, distribute across multiple channels, and integrate lead capture systems to maximize conversion.
Every month, we review performance metrics, assess pipeline impact, refine your content strategy, evaluate guest quality, and calculate ROI to ensure continuous improvement and results.
See The Potential Impact On Your Business
Discover the pipeline value, ROI, and time savings you can achieve with a strategic B2B podcast. Our interactive calculator will help you understand the specific impact for your business.
Try Our ROI CalculatorReal Results For Real Businesses
How OpenPhone Used Strategic Content to Reach Founders
Co-founder Daryna Kulya needed to reach founders more effectively with their content. Working with South Lamar Studios, they implemented a strategic approach that delivered remarkable results:
"Our first video by South Lamar Studios outperformed every previous video on our channel within just 3 weeks. Their strategic approach helped us connect with our target audience and drive real business results."
Frequently Asked Questions
Typically, we can launch your podcast within 4-6 weeks from our initial strategy workshop. This includes developing your concept, creating assets, setting up distribution channels, and producing your first episodes. We focus on building a strong foundation so your podcast drives results from day one.
We use a multi-step qualification process to ensure every guest is a potential client. First, we develop target lists based on your ideal customer profile. Then we send personalized invitations and have all interested prospects complete a qualification form. After a brief intro call, we determine which qualified leads should become podcast guests and which should go directly into your sales pipeline.
We keep equipment requirements minimal and manageable. For most clients, we recommend a professional USB microphone, headphones, and a quiet room. We provide detailed equipment recommendations based on your budget and specific needs. Our team handles all the technical aspects of recording, editing, and production, so you can focus on having great conversations with potential clients.
With our managed solution, founders typically spend only 1.5-2 hours per week on their podcast. This includes preparation for and recording of episodes. We handle all guest coordination, technical setup, editing, distribution, and promotion. This is significantly less time than attempting to run a podcast in-house, which typically requires 5-10 hours per week of internal resources.
Unlike traditional podcast production companies that focus primarily on download numbers, we design your podcast as a direct pipeline-generation tool. Every aspect of our process—from guest selection to conversation structure—is optimized to build relationships with qualified prospects and convert them into opportunities. Additionally, our founder's experience as lead editor for the Lex Fridman Podcast means we bring world-class production quality to your content.
We track both direct and indirect ROI metrics. Direct metrics include qualified leads generated, sales opportunities created, and deals closed that came through the podcast pipeline. Indirect metrics include brand authority development, content repurposing value, and time saved by the founder. In our monthly reviews, we provide comprehensive reporting on all these metrics so you can see exactly how your podcast is contributing to business growth.
Ready to transform your sales pipeline with a strategic podcast?
Book a Content Strategy Workshop to develop a custom podcast strategy tailored to your business objectives.
Schedule a $2,000 Strategy Workshop (Fully Refundable)